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Thailand Leverages Creativity and Technology to Meet Consumer for Eco-Friendly Lifestyle Products

Updated: Jul 12, 2022

Thailand's manufacturers of decorative items, furniture, fashion, and other lifestyle goods have been anticipating rising global consumer demand for environmentally friendly products by developing innovative solutions based on locally available bio resources and increasing recycling, in line with the country's Bio-Circular-Green (BCG) economic model and sustainable development agenda, Thai officials and businesspeople said at a recent BCG symposium and exhibition.

The Thai government has made the BCG Economy Model a national priority in order to promote long-term economic development while also assisting in the achievement of environmental and climatic goals. Thailand has also made BCG a priority during its presidency of the Asia-Pacific Economic Cooperation (APEC) summits in 2022.

"Thailand is in the forefront of applying BCG concepts. We assist and promote Thai designers, design-based businesses, and Thai entrepreneurs so that many might become industry role models "M.L. Kathathong Thongyai, an official at the Ministry of Commerce's Department of International Trade Promotion (DITP), stated

Consumers and businesses all around the world are becoming more environmentally concerned. According to the Global Sustainability Study 2021 poll, 85 percent of individuals worldwide have changed their purchasing habits to be more sustainable in the last five years.

Thai firms, known for their skill, are leveraging design and technology to turn natural and industrial waste into a variety of items that delight consumers while assuring sustainability.

"We have been using off cuts, wood scraps, and sawdust in the products we export to Japan and elsewhere for quite some time," said Mr. Jirachai Tangkitngamwong, R&D and Marketing Director, Deesawat Industries, a furniture and flooring manufacturer that showcased new collections during the Milan Design Week.

The company has been awarded the DEWA/DEWI label, which stands for Design from Waste of Agriculture and Design from Waste of Industry and was created by the Thai government to promote initiatives that promote the creative use of recycling and the development of eco-friendly new materials in the manufacturing of lifestyle products.

New Arriva, well known for its Qualy brand, is another label recipient that makes ornamental products out of natural materials and recycled fishing nets, plastic bags, and bottles. The firm, which is a regular exhibitor at international home design fairs, exports eco-friendly items to over 50 countries.

The label was also awarded to UPCYDE, a fashion shoe company that strives to foster sustainability in the fashion and agriculture industries by up-cycling part of the large amount of agricultural waste. UPCYDE combines dried banana leaves with rubber to create leaf leather, a more durable material.

As sustainability becomes the social aim influencing the globe, a promising future awaits both eco-friendly product manufacturers and customers, increasing the prospect of a greener planet.


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